Today’s Guest Poster: Christine Brady teaches List Building for Entrepreneurs. She is the author of several niche info products and a serial blogger. Whether you have started your email list or are brand new to the idea of having a subscriber list, Christine can help you build, market to and grow a responsive email list. Visit her at https://christinebrady.com/allthingspondered-readers for some special goodies!
Your blog may be your home away from home, but your email list is like gold hidden in the nooks and crannies of your home. But all too often, just when we’re about to discover how much gold there really is, something happens to steer the course another direction. One day the tech issues get out of hand, the next day there’s a lot of writing to catch up on, before you know it, 2 weeks have gone by and your non-existent email list gets put off another day.
If you consider the amount of time we spend working on our blogs – from writing to responding to comments to fixing things, you’d think that was where the gold was. But, it turns out, you just need to dig a little deeper…
Turn Your Blog into a Goldmine
Let’s face it – a blog is an excellent method of attracting targeted prospects to your subscriber list.
Blog readers are the best kind of subscribers as they already know you, love you and trust you – it doesn’t get better than that. But most of time, the best part of our blog is not even used and even ignored in favor of other issues that creep up.
But that doesn’t have to be the case – here are some great ways to turn your blog around and point it in the direction of email list building.
Give your reader a place to subscribe! This may be the simplest tip, but it is highly overlooked. On every page of your blog, there should be an opt-in form. After every post, there should be an opt-in form. The sidebar is important too, but in-content forms are rising in popularity. And for good reason – start integrating the forms within your content and you will see a spike in your opt-ins.
Write compelling content. Compelling content is not only good for your readers, but it is good for establishing your blog as an authority. An authority blog not only attracts targeted readers, but it gets lots of links and lots of mentions. Think about it this way – when a reader looks within their community for advice on your particular topic, they want to find a reputable source for information. Awesome content puts your blog front and center for being reputable and full of amazing information. Couple that with an attractive opt-in form and you just might add some subscribers to your list!
Turn your content into a compelling free offer. As a blogger, you have all this remarkable content just floating out there. Put it to work for you. Create a compelling free offer out of your greatest posts. Your readers will love it and it will be a great freebie for building a responsive email list.
Repurpose and reuse everything. Repurposing takes something you have and makes use of it in another way. Reusing just takes an existing item and reuses it the same way again. So, if you are reusing a blog post, you could send out a tweet about it or mention it on Facebook again. Repurposing a blog post allows you to get maximum mileage out of it by using the same basic message, but creating something new out of it. A short report, a video, an audio – all of these can be done using one of your existing blog posts. See my short report example here.
A Small Responsive List is Better than a Big Uninterested List
Your blog is not only the perfect place to grow your email list, but it’s the perfect place to gather responsive subscribers. True, it will start small and you will wonder if it’s even worth paying your autoresponder bill. But, the small start is an important part of building your subscriber list. And don’t let the size of the list fool you – most of the list building products on the market today pitch the idea of having a list with x number of subscribers on it. Fortunately, the size of your list has nothing to do with the responsiveness of your subscribers. Even the most highly traffic blogs can have a relatively small subscriber list and still make a very good living off the list alone.
Responsiveness is all about attracting the right readers to your blog and subsequently, your offer.
Wouldn’t you rather have a list built with targeted, interested readers than a list build with uninterested zombies?
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