Is Article Marketing Dead?
This is a continuation of yesterday’s discussion – Does Article Marketing Still Work?
After examining Ezinearticles traffic information on Alexa, I was curious about the other ‘top’ directories.
To my dismay, I found a similar trend among all of them.
You can see the results for yourself here:
EzineArticles traffic stats from Alexa as of August 23rd, 2012:
GoArticles: Stats from Alexa on August 23rd. 2012
Article City: Stats taken from Alexa on August 23rd 2012
ArticleBase Stats taken from Alexa on August 23rd 2012
Buzzle – Stats taken from Alexa on August 23rd 2012
South Africa 1,016
I decided to stop here, but I think an examination of other article directories will yield similar results.
What Does All Of This Mean?
According to the way I understand Alexa to work, these lists show the top 5 countries that users of these sites come from.
A quick examination points to the notion that these sites and others like them are receiving most of their traffic from countries were people are typically hired as outsources.
We can hypothesize or guess that this means the top users of these sites are not authors and they are not readers. Instead it appears they are link builders and article distributors and perhaps some article writing done for hire.
We have been led to believe over the years that submitting our articles to top directories would help you to find new customers for your products and services.
However, if I am correct, it appears that the top users of these sites are contract workers or employees of companies and people who simply want to distribute articles, have articles written for them or build links to their articles.
If this is the case, that means your chances of reaching your target audience are greatly reduces. Your target audience is the people who want to purchase your product or service. That’s why it is called ‘article marketing’.
We can now see that the users of the ‘reader’s of these sites appear to be mostly workers for other marketers or marketing companies.
Are You Angry Yet?
Ever buy an ‘information’ product or listen to an ‘expert’ marketer who told you to submit a bunch of articles to these directories and watch the traffic role in?
Maybe they even provided you with a list of articles directories like the list above?
Perhaps, now you have a little more insight into the true value of such ‘information’ products.
It seems that the people who have the most to gain financially by article marketing are those who are ‘teaching’ others how to do article marketing through ‘courses’ and ‘information products’. If true, that would be a bit annoying, wouldn’t it?
As you can guess, half baked information leads to poor results and people giving up in frustration. “It doesn’t work for me”! In reality, perhaps there are a whole lot of people that it doesn’t work for.
As someone who has been working on the Internet for nearly 10 years, I can tell you that it takes a lot of time and experience to see through the half-truths and falsehoods that have been ‘sold’ to innocent people who legitimately want to earn a living online.
What has worked for me? Paid advertising through PPC (pay per click) appears to be the most consistent and reliable way to generate an income that I have found so far.
Is Article Marketing Dead?
The more appropriate question, in my mind, is : Was article marketing ever alive?
Can you generate a few sales here and there through article marketing? Sure you can. I am sure that I have done so myself – although these things are hard to track.
Does article marketing work to build links for your SEO? I think it used to, but I am not sure that it still does. Any thoughts?
I suspect that building a consistent and reliable business is not going to be done solely through article marketing. Yesterday, I challenged anyone to defy that statement and there was no one who spoke up.
In order be qualified to speak against that statement, it needs to be from your personal experience. It cannot be from the ‘experience’ of someone you ‘heard’ about.
This is because I am pretty certain that the vast majority of people who have tried article marketing are not getting very far with it. Perhaps those who sell courses on article marketing are doing much better?
Sound off below.
PS: It would be interesting and informative to myself and others to hear about your experiences with article marketing, so do leave a comment below.