You cannot afford to neglect your customers. Hopefully, you have a way to stay in touch with them. If you don’t overdo it and provide good useful information or witty insight, it can work out well and earn repeat business for you.
Customers need to be reminded that you are out there, just not too often.
Sometimes an email from you will spark the remembrance that they were just thinking that they needed one of your products or services.
When your business hits some slow times, you can often send out an email and receive business as a result. Again, you cannot do this improperly or that reward won’t be there. Don’t listen to all the hype about email marketing out there. Much of it not of value..
Much depends on how often and how well you interact with your customers.
One small irritation can cause them to go away forever. This is how it is with customer service. Your email list is part of your customer service. You have to use it well.
Case In Point
There are plenty of Internet marketing gurus out there. I don’t respond well to their marketing anymore. This is because I have been ripped off by many of them too many times. I stay on their lists to see what they are up to. Maybe they will come up with some piece of obscure information that will be helpful to me. Occasionally, I still get scammed by them.
The problem is you don’t want to be like them. They rely on the massive size of email lists and they don’t really care about how they treat their subscribers. They are good at replacing subscribers.
Many people will fall for a good story. If the stories were true it would be great. They just know what works psychologically on people and that is very sad.
The key point is, don’t be like them. You may not have a massive email list – probably because you won’t lie to get people to flock to you! And that is a good thing! It shows you are honest.
I do believe there are ways to earn an honest living on the Internet by providing an honest service or product in exchange for fair value.
Is it harder to be honest? You bet it is, but at the end of each day and in the final moments of your life, you will be content and happy. The bad people are the ones who cannot rest easy and when their last breath is drawing near, they will be nervous and anxious because they know in their heart that they have not done the right things. And if they are really oblivious, perhaps they will find out ‘after’ they pass that they made many mistakes. I bet that won’t feel good either!
Be An Honest Marketer
It’s definitely harder to run an honest business. No doubt about it. Sometimes the harder path is the most rewarding, however.
If you act in an above board way and work well with your customers, it will be difficult to fault you. That alone could open more doors and opportunity for you.
Think about all those ‘big name’ marketers out there? What do you think about when you hear their name? You definitely don’t want to be in that slot. It doesn’t matter how rich they are, it just is not worth it.
Of course, for the person who makes money their master, they probably won’t really care about what I’m saying here. They will probably even attack me for saying it, as they know deep down inside they have not done right by others.
I didn’t mean to turn this into a morality pep talk, but it looks like it somehow went in that direction.
Just be good… Even if it is harder…
Email marketing can work for you if done properly. Don’t believe all the things you read about email marketing. It’s straightforward, be helpful to your readers and do right by them. Then it can work.
Unless you are willing to go 100% in the wrong direction – but who wants to do that?
PS: Don’t ever give up!
PPS: See Shen Yun! It is coming to a city near you. Take the whole family – https://ShenYunPerformingArts.org