Just Two Tips For Google Adwords
I thought I would share the two tips with you that would be the most helpful to someone struggling to work with adwords.
If you can do these two things, your chance of success with google adwords will go up.
Use Of Negative Keywords
The problem with adwords is that you have to cast a wide net to see what is working.
That means you need to use broad matched keywords. This means that if the keyword you target is anywhere in a search phrase, the ad may trigger for that search term.
A little safer is modified broad match keywords – but you still risk missing something good if you use them.
The downside to this is that you will get a lot of worthless clicks on keywords that have nothing to do with the product or service you are marketing.
The only answer that can help is negative keywords. You need to block the words that are triggering clicks you do not want.
Finding What Keywords Are Triggering
The second tip is about finding out what keywords are triggering. Then you can apply the negative keywords that will save you money.
You can not currently do this just by looking at your main interface.
You need to select the individual keyword and then select ‘related search terms’.
Then, you will find the information that will let you do far better at adwords.
Advanced adwords professionals will know that I have just given you gold – provided that you use this information correctly.
Even though this post is a short one, it has information that is very important to you. That is why I am keeping it short. Study this and try to understand what I am saying.
Note: this information is provided in general form and is subject to change without notice. You assume all risks for your actions as well as understanding the platforms that you advertise on and how they work.