I will be the first to admit that what I write here is just a guess on my part and I make no claim that my theory is anything more than that: Just a theory.
Ezinearticles Alexa ranking has decreased drastically in the last year or so.
And, you rarely see Ezinearticles articles on the front page of most searches. In the past, they were often on front page results.
My theory is that they have been hit by a filter or perhaps a manual penalty (restriction).
Search Engines Have To Protect Their Search Results
I am quite certain there has always been tons of link building to the articles on ezinearticles from the early days of the Internet up until now.
That strategy worked for many marketers (apparently) for a long time.
But, in the end, Search Engines are not about to let anything cause their search results to be viewed as less valuable by their user base. That seems to be the case.
Main Traffic For Ezinearticles
I have no way to verify this as fact, but I read that most of the traffic for EA was coming from the Phillipines, India, and a couple of other ‘outsource’ countries.
These are places where marketers tend to outsource their link building and article marketing activities to.
Here are the current Alexa stats on August 21st. 2012:
Ezinearticles Regional Traffic Ranks:
With the exception of Australia, it would seem that most of those countries are the home of outsource workers. Considering that the articles on ezinearticles are all in English, the case that the most traffic to ezinearticels is traffic coming from people paid to write articles or build links to articles, seems plausible.
I could kind of see why Search Engines might raise an eyebrow over that.
The Truth Seems To Be
More and more of content marketing is getting filtered out of search results. This trend will probably only continue in the future. (Just a guess)
Paid traffic may very well be your best chance to run a business on the Internet in the future – and probably is now and has been for a long time.
It’s just that content marketing is becoming more difficult to pull of.
If you have a website, blog and it is just for fun, none of this is going to matter to you at all. Keep on blogging or working on your website the same as always.
If you are trying to run a business on the Internet, then paid traffic appears to be the way to go.
Right now, you can still get the blueprint: The Truth About Traffic for free. (email address and name required).
PS: The more I investigate this concept, the more I realize that a real business has no choice but to use paid advertising. But, that is not necessarily a bad thing.