As webmasters, we build our websites for visitors.
We spend countless hours working on our sites. Why? So that someone will come and read or look at what we have created.
Some people are in it to sell a product or service, others just want recognition or conversation.
Regardless of your reason for building a website, you most likely want more traffic to your site. If not, that would be very rare indeed.
Free Web Traffic Schemes
When people say something works, the concept of ‘it works’ is different for every single person.
You can get a couple of clicks by posting a link on twitter, if your following is big enough.
But then someone takes that and says that twitter ‘is a way to get free traffic’, it may not be quite as wonderful as it sounds. A few clicks is not going to build a business or bring enough people to gain that recognition.
Instead, you need a lot o’ clicks.
In addition, you have to create your message and put the link out there. This is spending time.
That was just an example. There are all kinds of similar examples where people get a few ‘not so free’ clicks and then they act like they have found the fountain of unlimited traffic that you have been searching for.
You can work your butt off all day long on free traffic sources and it may never amount to anything.
Of course, there are always rare examples. Perhaps it works for 1 out of 20,000 people to bring enough traffic to make a difference in recognition or a successful business.
Then that one stellar example is held up as if it were the ‘end all be all’ of getting traffic. The problem is that the vast majority of people will not be able to reproduce that success!
Can you see where could be the case for ‘free’ traffic methods that you have already tried?
Consistent, Reliable Traffic
Consistent and reliable traffic is truly hard to come by. No method is fool proof or ‘100% guaranteed’ to actually work. Usually, when you see that ‘100% guarantee’ , they are just saying that they will give you your money back if it does not work for you.
The interesting thing is that is pure psychology. They know that many disappointed people will never ask for a refund. They also know that a large fraction of the people will not actually do anything with the information they bought. Therefore, those people will never ask for a refund because they never tried it out!
Then there is the last fraction that actually tries really hard. This is a very, very limited number of overall buyers. Some of them won’t even ask for a refund. A few will. But that few is a fraction of a fraction. Therefore, the sellers of products will get to keep most of the money they make.
A 100% guarantee is rubbish, it is a psychological trick – and marketers know that. Most will honor your request but they know the number asking for a refund will be small to the overall money they take in.
This is a factor that they calculate as part of ‘the costs of doing business’.
So you see, consistent, reliable traffic is hard to come by. And don’t let anyone tell you otherwise.
PS. What if there was a traffic method that worked better than most? We know that nothing is a 100% sure thing. But what if you had something that was statistically more likely to work? Click here to read more.
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