My personal choice – for list building.
If you are into online marketing at all, then you probably have heard that you must have a list. I never believed that to be true and I still don’t.
However, I do believe it can make your life a lot easier under the right circumstances.
Why? Because, a list might help you to stabilize your income and make it a lot more predictable.
A list is something you can keep forever. It is yours. So long as your subscribers stay on it and you are offering something of value, you are likely to have a continual revenue stream for a long time.
At least, that is the idea. That is the goal. But, you shouldn’t expect that your road towards that goal will be easy. And you should never expect that your success is assured.
The truth about business is that it is not always easy. On the other hand, some businesses do provide their owners a comfortable and leisurely lifestyle.
The question is: How Do You Get There? The Answer is: The path and journey are different for every person.
So, I don’t expect you to buy into the concept that building email marketing lists is ‘the only’ path to success but is sure seems to work for a lot of people.
How Many People Do You Need To Be Successful With A List
The Answer: No one knows.
It is going to be different for each person. It’s possible to have 100,000 people on your list but difficult for you to be sell anything to them.
It is also possible to have a list of 10,000 and make a great income.
Some of the factors in this are your market and how you treat the people on your list. If you have a big list already and you are not making any sales, it could be possible that you have gone down the wrong path.
A correction may be just what you needed.
Why Search Engine Optimization Is Not Trust Worthy
You cannot rely on search engine marketing because the search engines change how they evaluate and rank sites all of the time.
You could be on top today and on page 37 (where no one is likely to find you) the next day.
Therefore, you could have a business today that runs on your ability to be at the top of the SE results. However, tomorrow could be a different story.
You don’t want to build a house on shifty sand. The search engines are constantly shuffling things around. This may not be the best for long term and lasting success.
Why Advertising May Only Be a Short Term Solution
You can find successful situations with ad programs, such as media buys, google adwords and banner networks. However, it requires an ongoing and continuous expense. But if you are profitabe, who cares, right?
Someone cares, particularly your competitors, and they will be watching you. If they find a way to do it better, your advertisement success could slip and your revenue along with it.
A product that you have been successful with could lose its appeal in the future. This is particularly true for fad items, like diets and berry drinks.
But if you were to build a list, you have a group of people that you can market too over and over again – provided you have something of value to sell to them.
An autoresponder, used correctly, has a special appeal.
Once someone gets on your list with an interest in solving a particular problem, you can have an automated message system that continues to offer the solution to their problems for a period of time.
Many experts believe that most people need to be exposed to a message and solution multiple times before they will consider purchasing that solution.
For example – I help educate people about gum disease and what I have found that helped myself and A LOT of other people. I wrote a short e-book about this problem, the solution and how to monitor your results objectively (not subjectively) and I put it all into an autoresponder series that people can sign up for. They can enjoy the information as it comes to them over a period of days or weeks.
Here is where you can find that autoresponder example: https://HowToStopGumDiseaese.com
Website Traffic As Another Example
Another example of a problem that people need to solve is getting traffic to their websites and online businesses. I have an autorepsonder series that teaches people how they can get more traffic to their sites.
They can get a free report called, The Truth About Traffic and a series of autoresponder messages that helps them understand the problem of traffic better and what they can do to get more of it.
How Many Autoresponders Can You Create
The more automated systems you have that offer real and viable solutions to people’s problems, the better your chances for success.
Business is really about automation, isn’t it? You see this everywhere. Businesses try to become more and more efficient and they automate as much as they can to avoid expenses and complications.
Complicated processes and systems makes things harder. The more moving parts their are, the greater the chance for something to break. You want to make things as simple as possible.
The more automated your business becomes and the less ‘hands on’ time you have to spend, the greater will be the freedom that you can obtain – and enjoy.
Simple automation is best in this regard, in most cases.
The Best List Building Course
I have taken a couple of list building courses and I have passed on others that didn’t convince me that I should buy them.
However, I have recently come across one that I did buy and I am still in the process of going through that course (at the time of this writing).
What I have seen so far is great. So, I can recommend these free videos to you to check out: https://allthingspondered.com/listbuilding
In addition, this system offers a lot of benefits such as giving you systems that have already been utilized and shown to work.
However, I don’t want you to think that it is easy. Anything worth doing in this life requires work and effort and perhaps a nod from the big guy upstairs.
Could building a rock solid business, like a centuries old statue, have an impact on your life?
I thought I would share my thoughts on list building here with you today. I hope you enjoyed this post. Leave your comments and thoughts below.
PS. Since list building is such a very important activity, I thought I would share with you my top choice in courses.
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