There have been probably been charlatans since the beginning of time. Certainly since the snake-oil salesmen of the old west.
The interesting thing about many scammers is that if they would just put their heart into making an honest living with the same degree of intelligence and effort, they would probably do quite well. But, perhaps they just want a fast buck, or worse, maybe they just like to scam people.
There was a guy who scammed me for $600. He worked on me for over a year. Building a relationship before cashing in.
He told me that he was being held against his will in Thailand. That his passport was taken from him and he had to work teaching English to survive. He said that he needed the money to pay some fines in order to get his passport back.
Can you imagine going to all that trouble for a lousy $600? Of course, it appears that he was based in Thailand where $600 probably goes a lot further than in the US, but even so!
There are people like this everywhere, it seems, and you always have to be on your guard.
The Internet Scammers
Scam artists have been particularly good at using the Internet to cash in on people’s desire to make money.
This, they have found, is fairly easy to do through a good sales letter. They get you pumped up and excited. You might even think that you have found The ANSWER to your money making problems. They are going to show you the way.
The latest variation is the Video sales letter.
Interestingly enough, many times they are plain lying about their results. Then there are some who really have made a lot of money. BUT, they did it by running these particular “make money on the Internet’ scams.
As someone who has been a sucker for a good sales letter, I have bought 97, 149, 497, 999, and $2000 dollar Internet Marketing “how to” packages.
What I have found is that they are all very much the same. They are a rehashing of the same tired information with small, worthless twists, that you can read about for free on a number of marketing forums.
Unfortunately, I had to spend a lot of money to find this out.
Since the pain of being scammed makes you think a lot, here are some of my thoughts on the topic.
One is that a good business cannot really be duplicated. This is one of the scams: I’ll show you what to do. All you have to do is copy what I teach you and you can do it too!”. Very rarely is this true. And it is never true for large amounts of people.
The proof is that there is still just a handful of these rich scammers on the Internet. They are all part of a group, help each other by mailing out the newest ‘shiny object ‘ (read BS product) to their massive mailing lists.
They even know about what percentage of people will respond and purchase. They have this down to a reasonably accurate science.
The problem is, YOU probably cannot get into their club. Why would they let you in? You have little to offer them.
So you read their info, which is mostly teaching you how to make a product like the one you bought from them!
A variation is how you can generate massive traffic, or increase your conversions. How to grow a massive email list, so you can be just like them, etc.
Another reason these things are never duplicateable is because you probably don’t have the same understanding, the same resources, the same know-how to put it all together.
They have a high refund rate because they know that many people will realize it is trash and ask for a refund. They count on those who wo’t do so.
They get their testimonials from some of their buddies, plus the people who want to be just like them. In addition, many testimonials are faked.
Screen shots of accounts “showing” how much money they have made can also be faked.
Anyway, enough on this topic. I hope you don’t fall victim to some of this garbage the way that I have. Be on your guard.
What Makes A Scammer?
A lot of times, it is just something that they have gotten good at. Once you have a way to make money – especially if it is a good amount of it – it is hard to get out of that loop. Easy money is like a drug. It can be addictive.
Do they know at some level that they are doing wrong? I am sure they must. But the human mind is particularly great at rationalizing almost any behavior. That is something that makes us pretty pathetic as human beings.
Particularly in today’s modern world, people have found clever ways to downgrade their moral compass. Because, frankly, it is so much easier to do wrong when you don’t believe you are doing wrong! This is the problem!
Once that downward spiral begins, how do you ever get out of it?
Do they stop to have a moment of compassionate reflection about their
customers victims? They take the marketing phrase ‘sell the sizzle, not the steak’ to a whole new level.
They have taken it to the ‘there is NO steak, only sizzle’ level! How sad for both the victim and the perpetrator.
Many of the people who buy these products are already short on cash, that’s why they want this ‘information’ in the first place.
Once you understand this human psychology as a scammer, it must be pretty difficult to NOT take advantage of it.
Their fancy sales letters often know just the right buttons to push.
If only they would use their powers for good – how different it could be!
– As for the guy who scammed me out of $600 for his faked ordeal, once he had the money, I never heard from him again. He avoided me from that point on. He did not respond to emails or chats. Just took the money. I wonder how many others he suckered into his tangled web?
How sad, less so for me than for him. He has rationalized away a good chunk of the good side of human nature. He has focused on the negative side.
Scammers: Use Your Powers For Good – NOT for Evil. Hopefully, it is not too late for you to recognize the difference!
suggested reading: Zhuan Falun by Li, Hongzhi
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