Why Most SEO Efforts Are Doomed To Fail (Eventually)
My opinion is that it is a matter of time before most SEO (Search Engine Optimization) methods will fail.
Currently, SEO methods are based into tricking Search Engines into ranking your site higher than it should be ranked.
What do I mean by that?
The basic concept of Search Engine results is to rank what is most useful to the people searching. This can not truly be determined by human intelligence.
This is because no single human can have a clear understanding about what the majority of people will like in any given subject or topic. This can only be guessed at.
Since this is the case, the default method is to let the users decide for themselves.
Initially, this was believed to have to do with linking. The more links a site had pointing to it, the more valuable it must be, right? This was the initial assumption and is indeed the concept that Google started out on way back when.
This used to be a reasonable assumption – at the beginning times of the Internet. However, so many people have learned how to get extra links to their sites that have nothing to do with user choice that this old definition has become near worthless.
Almost all SEO today is based on getting more links to point to a particular page.
This presents Search Engines with a problem. How do we truly know what pages to rank highest? How can we be sure?
As Google and other Search Engines continue to fine tune their algorithms, they may eventually find an answer. Today, they have partial answers and that is why many SEO methods are failing.
If Google is able to figure this out, all the SEO work that people have done could become worthless overnight.
Some will continue betting on the notion that Google may never fully be able to combat SEO methods completely. That may be true. Or, it may not be true.
Even in the case of a partial success, much old fashioned SEO work is worthless today. Those man hours and money spent no longer matter.
Some would argue that a measure of social involvement in a site would be the next logical measure. However, many SEO people have abused that concept by creating false views of what ‘real people’ are doing in the Social sphere. So ultimately, this method is also worthless.
What’s next? Who knows but SEO will continue to evolve in this cat and mouse game – as will the algorithms of the Search Engines themselves.
So you tell me, is it worth your time to do SEO or is it wasting your time – and why do you think that way?
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