If You Build It, They Will Come…

getting more traffic to your siteWhy Do We Work So Hard?

As webmasters, we build our websites for visitors.

We spend countless hours working on our sites.   Why?  So that someone will come and read or look at what we have created.

Some people are in it to sell a product or service,  others just want recognition or conversation.

Regardless of your reason for building a website, you most likely want more traffic to your site.  If not,  that would be very rare indeed.

Free Web Traffic Schemes

When people say something works, the concept of ‘it works’ is different for every single person.

You can get a couple of clicks by posting a link on twitter,  if your following is big enough.

But then someone takes that and says that twitter ‘is a way to get free traffic’, it may not be quite as wonderful as it sounds.  A few clicks is not going to build a business or bring enough people to gain that recognition.

Instead, you need a lot o’ clicks.

In addition, you have to create your message and put the link out there.  This is spending time.

That was just an example.   There are all kinds of similar examples where people get a few ‘not so free’ clicks and then they act like they have found the fountain of unlimited traffic that you have been searching for.


You can work your butt off all day long on free traffic sources and it may never amount to anything.

Of course, there are always rare examples.   Perhaps it works for 1 out of 20,000 people to bring enough traffic to make a difference in recognition or a successful business.

Then that one stellar example is held up as if it were the ‘end all be all’ of getting traffic.   The problem is that the vast majority of people will not be able to reproduce that success!

Can you see where could be the case for ‘free’ traffic methods that you have already tried?

Consistent, Reliable Traffic

Consistent and reliable traffic is truly hard to come by.   No method is fool proof or ‘100% guaranteed’ to actually work.   Usually, when you see that ‘100% guarantee’ ,  they are just saying that they will give you your money back if it does not work for you.

The interesting thing is that is pure psychology.  They know that many disappointed people will never ask for a refund.  They also know that a large fraction of the people will not actually do anything with the information they bought.  Therefore, those people will never ask for a refund because they never tried it out!

Then there is the last fraction that actually tries really hard.  This is a very, very limited number of overall buyers.   Some of them won’t even ask for a refund.  A few will.   But that few is a fraction of a fraction.  Therefore, the sellers of products will get to keep most of the money they make.

A 100% guarantee is rubbish,  it is a psychological trick – and marketers know that.   Most will honor your request but they know the number asking for a refund will be small to the overall money they take in.

This is a factor that they calculate as part of ‘the costs of doing business’.

So you see, consistent, reliable traffic is hard to come by.    And don’t let anyone tell you otherwise.

About The Author

PS.  What if there was a traffic method that worked better than most?  We know that nothing is a 100% sure thing.  But what if you had something that was statistically more likely to work?    Click here to read more.



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10 Responses to “If You Build It, They Will Come…”

  1. Christine Brady Says:

    Hi David,

    This is so true!

    There is a saying about either having time or money. Generating traffic using free methods takes a lot of time, wheres paid traffic saves your time, but costs you money.

    Which one works better? Well, I guess it would depend on your niche and your efforts – free methods can yield good results, but the problem is finding what brings the most targeted visitors. Paid traffic can be very targeted, but you have to be willing to lose money first before seeing results. Sometimes a lot of money.

    Interesting post!


  2. Dave Says:

    Hi Christine, most of the time — free traffic methods are not able to get you the volume of traffic that you need to run a successful business. Although, I do admit there can be the rather rare exceptions.

    But it is important that people understand that is not what works the majority of the time.

  3. david Says:

    Hi Christine, I tried to comment on your blog yesterday. But It appears your may be running Askimet and they blocked my comment. Just wanted to let you know that Askimet can be a problem for those trying to comment on your blog.

  4. Judit Says:

    Such a great and informational text, now I know why my other blog has been put down on the ranking, since the penguin update has announced my earlier SEO techniques doesn’t work for me… Maybe social media could be the new way, I agree with you, Facebook and G+ could help to generate some traffic. Thanks for sharing your useful tips, I hope they will help me to get some traffic to my site.

  5. Michael Belk Says:

    Yeah Dave getting traffic is very difficult and once you get traffic you have to work just as hard to keep it. There is no magic bullet. Everyone builds traffic differently, if you have an unlimited amount of money you can have traffic today.

  6. david Says:

    Hi Michael,

    Yes, I think you are quite right about that. It is not so easy. And yes, I suppose you have to work hard to keep it too.

    There are many interesting problems to solve in business. It’s not easy, that is for sure.

  7. John Says:

    We’ve been working hard on our Google SEO and subscribers as a priority. It’s a work in progress but these 2 seem to be the highest potential for targeted traffic and a strong following of consistent readers. I watched an interview with Brett Mckay (Art of Manliness) and he said he focuses on SEO and then Facebook. He didn’t mention if he pays or not, but I suspect he does.

  8. david Says:

    Hi John, in the past, I found that SEO was a priority for me. And that did work out well. Now, it is less of a priority. But perhaps I should revisit it. I’ve been thinking about that lately.

  9. Gautam Says:

    nice saying david, we write for users not for search engines. if you write some creative way than i think user like it and i like your articles very well.

  10. Dave Says:

    Thanks Gautam, thanks for liking my articles! btw. tomorrow there will be a post about guest posting on this site, let me know if you are interested when it comes out.

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